Elle Decoration UK – May 2023
English | 221 pages | pdf | 125.64 MB

Welcome at Elle Decoration UK Magazine May 2023 Issue

The parallels between the worlds of fashion and interiors have always been part of ELLE Decoration’s heritage and DNA, so much so that I’ve written about them on numerous occasions. There is undoubtedly a similar sensibility between the way arbiters of style compile their wardrobes and curate and decorate their homes.
The pandemic only strengthened these ties. Denied the need or opportunity to buy garments beyond the most luxurious of loungewear, many of the clothes-obsessed (myself included) instead chose to invest time, money and creative endeavour into revamping the spaces around them. It’s no wonder, then, that the big fashion brands followed suit, spotting gaps in a very lucrative market and wanting to capitalise on the shifting spending habits of their consumer base.
So we now find ourselves in an exciting time. The couture houses and conglomerates are expanding their offerings from fashion shows and fragrances to furniture lines and accessories, finding new ways to present their visions to the world and creating 360-degree universes rather than just outfits. True, some results are perhaps more successful than others, but the renewed focus and investment into the sphere of interiors can only be a good thing. In a recent talk with iconic British fashion designer Alice Temperley, who has just launched her own collection of textiles, trimmings and cushions in collaboration with Romo, she revealed her joy that her patterns and prints would now get the chance to live on in a much more permanent way, compared to the fleeting nature of fashion seasons zipping by.
When it comes to design (and indeed fashion), the European style hubs of Paris and Milan are equally relevant, so in this issue you’ll find not only a celebration of the Parisian houses beautifully blurring the worlds of fashion and furniture, but also an in-depth preview of what’s exciting us about Milan Design Week (kicking off on 18 April).
And, as making an entrance is key – be that in what you wear or how you welcome people into your home – our recently added Focus section (looking at a specific room, project or product typology) this month takes a deep dive into the hallway. Decorating these transitional spaces can be tricky, but they are also somewhere
you can have the most fun. Whether it’s simply moving from one space to another or more wide-ranging industry or societal shifts, transition and change should be embraced for the positive, life-affirming effects they can have. Bring it on!

Ben Spriggs

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