Popular Science USA – Spring 2020
English | 129 pages | pdf | 131.58 MB
Watt should you expect on Popular Science USA Magazine Spring 2020 issue ?
IN MY FIRST CRACK AT THIS note, I invoked Popular Science’s inaugural editor’s letter, written in 1872. It was a pretty good idea, and my draft was going well, but about two paragraphs in, I scrapped it. I realized we have a 150th birthday coming up, so I’ll wait till 2022 to mine that vein of sentiment.
Why share this insight into my creative process? Because this issue is about origins, and that’s how I got this thing rolling. Giddyup.
You might notice that we look to the past more than usual in this edition, but hey, that’s where the origin stories are. Hundreds of thousands of years ago, for example, the symbiotic bond between humans and dogs formed. While conventional wisdom goes that we domesticated the Canis familiaris, new evidence indicates that they actually tamed themselves. Kat McGowan came through with a helluva tale about this unique relationship on page 94.
The tech team took to the annals as well, with a retrospective of some of the modern era’s most epic innovations: products that have barely changed since they first rocked the world. Wonder Bread even sent us a loaf just for the photo shoot on page 71. It’s the most ideal specimen the company could pop out of the oven, carefully packed and rush- shipped to our offices. The resulting picture does not disappoint.
Hopefully you’ll notice that the issue itself is a bit of a new beginning for us. The design staff spiffed up our appearance, and the result is a stunner, retaining our classic quarterly bones but with fresh layers of modern muscle.
The redesign is more than an aesthetic overhaul; we added a new section called Big Qs to the front of the magazine. It’s a delightful repository of headscratchers that resolve into ohhhh! moments. Is there a scientific reason that humans cling to the past? Check out page 26 to find out.
You might expect a magazine full of origin stories to feel like a history lesson, but that wasn’t the intention and it’s not the result. We look back in time, yes, but more as a marker for where we stand on the map of progress, and perhaps more important, to prepare us for the adventures ahead.
We are looking forward to share them with you
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