Gaming America – May-June 2022
English | 68 pages | pdf | 12.33 MB

Spring is the season for growth. Look outside: the buds are sprouting on the branches of trees, the grass is getting greener, the days longer. Just as the flowers bloom, so blooms the spirit of optimism in our hearts. But the weather – the turning of the world – is not the only thing prompting change around here. Just look at Canada.
In this issue we celebrate developments in our industry, especially the growth of new markets. First and foremost among these is Ontario, a province whose size easily matches any of the US’ largest markets, and which saw iCasino and single-event sports betting go live at the beginning of April. The success of the launch is seen as a harbinger for other great things coming out of the north.
We also take a look at the move to bring online casinos to the State of New York. In many ways, 2022 has been the year of New York, which saw a phenomenal debut of online sports betting in January. With the coming of iGaming (a bill is due to be introduced next year), this trajectory is set to continue.
And with the growth of the industry comes the efflorescence of marketing. Another facet that we investigate in this issue addresses this question: what is the most effective way to advertise in this fledgling industry? Besides this, there are reviews: the Indian Gaming Conference & Tradeshow, ICE London, and the newly-refurbished El Cortez Hotel and Casino in Las Vegas.
Finally, there are the moves for suppliers and operators as they jostle for a place in the North American gaming landscape: the European companies Amelco and Relax Gaming that have trained their sites on our fair shores, while we also hear from Circa and The Innovation Group in an insight-packed issue. So sit back and enjoy the ride. We hope you don’t get too dizzy.

COO, Editor in Chief
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