The European Business Review – March-April 2020
English | 98 pages | pdf | 29.94 MB
The rapid outbreak of the coronavirus presents an unprecedented crisis that the world is grappling with. It is causing tragedy to hundreds of thousands of people and family. It is also creating severe disruptions to businesses and the global economy.
In The European Business Review, we always know that the future holds daunting challenges for the human race, and being prepared with a futuristic insight is the key to overcome the current and future crisis. In the front cover of this issue, Ulrich Betz, VP Innovation of Merck, shares with us how Merck has, back in 2018, already predicted the crucial need for “Pandemic Preparedness” – the search for new science and technologies to fight the threat of newly emerging viral diseases with pandemic potential. Furthermore, he discusses the ambitious initiatives around science and technology that Merck has been supporting along with the company’s 350th anniversary, all with the aim to create a better tomorrow for the world we live in.
In this issue’s Top Executive Education with the Best ROI special series, we have the pleasure of featuring the Warwick Business School in the UK and the KEDGE Business School in France.
Director of Warwick Executive Education Tim Wray shares with us how WBS has an impressive suite of executive diplomas that aim to arm executives with the training they need in order to deal robustly with a volatile business environment such as what we are experiencing right now.
With the COVID-19 crisis sending shock waves around the world, it is more important than ever for business leaders to have a solid training for cross-border operations and the leadership skills for leading a cross-cultural organization. Professor Hervé Remaud, Director of KEDGE Global Executive MBA, outlines how the truly global ambience of the school makes an ideal training ground for executives today.
Further in the issue, we continue to highlight the importance of digital transformation for businesses. The theme is particularly important given today’s uncertain business environment and the massive lockdown measures across the world. Experts from MIT highlight that one of the big opportunities for achieving growth is digitally partnering with other companies to seamlessly find new customers or to offer more products and services to existing customers. Mike Cooray and Rikke Duus propose the Digital Value Creation (DVC) framework as an evaluative method for organizations to create, enhance and consolidate digital value.
Aside from fighting the pandemic, sustainable development is still one of the crucial issues we need to tackle today. Experts from ESMT discuss how new regulations and opportunities in the decentralized energy market can be good for the planet and business. Luxembourg Centre for Logistics and Supply Chain Management offers advice on how companies should devote an equal amount of commitment to green their supply chain.
Lastly, we sincerely hope that all our readers can stay safe, stay healthy, and may the information here would help position your business to be resilient in the face of this and the next global threat!
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