Our cover star this month is Qualtrics, whose powerful manifesto defines its entire approach and translates measurably into brand equity — the perceived worth of a brand or product in the eyes of all those aware of its existence.
The way your workforce writes, answers the phone, dresses, and the drive and purpose they bring to their role, permeates through to customers, clients, partners, colleagues, and even how your staff speak about the business to friends, family, or on social media.
In my interviews this month, I’ve seen a great desire to improve culture. exemplified by profiles with Milestone Technologies, Tealbook, T-Mobile and Spark Compass.
I’ll leave you with this nice snippet I found on the Qualtrics Twitter feed. It felt pertinent:
‘There will be two types of employers.
1. Employers that listen to employees, embrace
change, and adapt
2. Employers that keep working the same way.’

ALEX TUCK
[email protected]

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