Bella UK – 09 October 2018 and industry insiders were shocked when Holly Willoughby pulled out
of the launch of her new, much-hyped lifestyle brand Truly at the last minute. The thirty seven year old posted a statement on her Instagram page, claiming that she wanted to spend more time with her family. She wrote, “After much consideration, I have made the decision to step away from Truly. To launch a brand needs total dedication, and at the moment, with so many other commitments, this is not something I feel I can do without it starting to affect my family time at home. I wish Truly all the success for the future.” The venture – with Dragons’ Den star Peter Jones, his wife Tara Capp, and Holly’s sister Kelly – was expected to cover everything from clothes and make-up to travel with Holly as the face of the brand. She even ended all PR material with her signature.
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