Allure USA – February 2022
English | 92 pages | pdf | 47.99 MB
Welcome at Allure USA Magazine February 2022 issue
Since being elevated to the position of editor in chief at Allure, I have been on a roller coaster of emotions. First euphoria, then fear— impostor syndrome set in within 48 hours—then a sustained feeling of being overwhelmed. Reader, I had to fall back on the age-old advice: “Fake it till you make it.” Most mornings I swipe on my favorite high-shine lip gloss (Ami Colé Lip Treatment Oil) and a bright pink Nars blush to mask my underlying sense of worry. And if I have an important meeting or presentation,
I turn to red lipstick (Fenty Beauty Stunna Lip Paint in Uncensored) and become the Boss.
For centuries, Native American warriors painted their faces before battle. Applying reds and blacks served as a preparation ritual for the fight ahead. The patterns and
color combinations also conveyed meaning. For me, red lipstick makes me feel powerful and sets my mind to the day’s tasks. To put it plainly: I use makeup to get my mind right.
This month, Allure takes a look at the connection between our mind, our emotions, and our outer appearance. There are so many things that influence the way our brains work and, in turn, how we feel. Scrolling on your social media platform of choice can have you vacillating between raucous laughter and painful insecurity. A great loss can be written all over your face. And swiping on a bright eyeliner to match your outfit—as Brazilian singer-songwriter Iza demonstrates in this issue—can bring joy.
Joy is certainly the best word to describe how I feel about having Janet Jackson on the cover of Allure for the first time. When I was growing up, my mother played The Velvet Rope on repeat as we drove from dance rehearsals to family cookouts. And Jackson’s red hair on the album cover inspired an entire generation of Black women to go maroon way before red-velvet hair color was trendy on Instagram.
In her interview with RobinGivhan, Jackson talks in turns about capturing and giving up control. None of us are masters of mind control (yet) and we certainly don’t have the power to sway what happens in the wider universe. What we do have in our power is how we show up for ourselves. I always sort of cringe at the word “wellness” because it often brings to mind weight-loss ads and overpriced jade eggs (you know the ones), but something the wellness industry does get right is urging us to honor our mental health.
At Allure, we use beauty as a tool to bring positivity to the world and challenge the way we think about ourselves. Have I perfected that process in my own life? Far from it. But I put on my power lipstick and do my best to cultivate happiness—and confidence—every day.
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